Analytics

Top Queries

Background

The Top Queries report in the Analytics section of the console shows the frequency with which specific queries resulted in a successful outcome, i.e. the user clicked on a result.

These results are displayed in terms of a click-through rate (CTR) percentage. When looking at the CTR, it is important to also consider the number of searches made, for context.

Using this report, you can see where your content might need to be improved or changed to meet your users' needs, by seeing which of your re-occurring queries have a low CTR.

You can re-order the report by the number of searches made for each query or the CTR for each query.

At the top right-hand side of the page, a filter allows you to run the report across different time period.

Exporting data

Click the 'Export to CSV' button at the top right-hand side of the report to output the data for further analysis in the platform of your choice.